Dr. Schär
Wholesome Loaf
Agency
MRM London
Role
Storyboarding
Visual Design
Animation
Production
The goal was initially to produce a fun teaser animation to reintroduce the Wholesome Loaf. I created the storyboards for the animation and worked with the illustrator to provide advice on what parts needed to be layers etc so it would be smooth for me to animate and also to be able to swap the bread slices out for the different varieties to be shown.
After the initial launch, I made several static layouts to be used on web and social.
