Allegra
Live Your Greatness

For Allegra Live Your Greatness I put together a few videos trying to show the talent thriving in situations which would normally cause allergies and help them stand out from the crowd of other allergy medicines. I needed to rotoscope the talent to break through the purple border to create some depth in the videos and there was also a challenge with having to edit some of the audio to create nice, on beat transitions and build-ups.

The campaign also required OOH poster to be produced as well as social assets and key visuals which needed localisation in a number of languages.