Aramco
Dakar: Race to Win

Aramco Darkar: Race to Win campaign was created to draw attention to the fantasy style game. I used footage from the rally along with a motion graphics such as the yellow ring underneath the vehicles to emulate a ‘game’ aesthetic to produce videos to be used across social media.

I also storyboarded a series of web banners with cut out elements and dynamic copy. I worked in tandem with the dev team to create a variety of parallax effects that would be animated in code to elevate the static visuals we had received. I also had to create Arabic localisations of all the assets.