I designed a modular approach for EasyJet emails to provide a more engaging and personalised user experience.
Our UX team looked at the previous emails and provided me with wire frames of the new required modules and I designed a completely new, overhauled look and feel. Starting with the more common modules such as the hero and flight/hotel offers, I was able to come up with a bold yet informative style which was a big improvement on the previous outdated emails. With the main design in place, I was able to roll the design out across the rest of the emails with a focus on clearly showing the information.
